TYM attends National Farm Machinery Show, unveils new tractors for 2023
- Expectations rise as TYM unveils new high-performance T115, T130 tractors
- TYM’s subsidiary ROOT exhibits its tractor attachment products independently for the first time, kicking off a global promotion campaign.
- TYM to continue to expand the brand experience of dealers and customers and become a leading global agricultural machinery brand.
TYM is introducing new tractor models for the North American market as they prepare to break into the top 3 of North American agricultural brands.
TYM announced on the 15th that it will participate in National Farm Machinery Show 2023 (NFMS) for four days from the 15th to the 18th of this month.
TYM is actively responding to the various needs of the North American market by expanding its lineup with new high-performance tractors. The new tractors will be shown at NFMS, the first trade show that TYM’s new integrated North American subsidiary will be participating in.
During NFMS, TYM will exhibit a total of 20 different products at the Kentucky Expo Center. A total of nine tractors with outputs of 20 to 130 horsepower and a variety of attachments will be on show. In the context of the currently unstable global grain supply and demand, the new products can help increase productivity and resolve labor shortages.
In particular, TYM is bolstering its competitiveness by adding two new tractors with 115 and 130 horsepower. This falls in line with the current trend in the North American market, where demand is increasing for tractors with high horsepower and premium features. The T115 and T130 tractors, scheduled to be released in 2023, are high-end tractors with powerful performance and premium convenience functions. They’re equipped with telematics technology that provides the operator with information on vehicle and consumables status and work logs. The new tractor even includes remote control functions.
It is also notable that "ROOT," a subsidiary of TYM, specializing in tractor attachments and machinery, will be participating independently at NFMS 2023. ROOT displayed 15 types of attachments such as loaders and backhoes for tractors in the 20-130 horsepower range. Its presence at NFMS 2023 is the beginning of a global promotional campaign for the subsidiary.
The National Farm Machinery Show is an international event which takes place on 109,090 square meters of event space with more than 900 companies participating. 300,000 visitors from around the world flock to Louisville for the event every year. Attendees can gain insights into the market trends of state-of-the-art agricultural machinery, equipment and services. It also provides opportunities to acquire new knowledge on the status quo of agricultural technology.
Additionally, TYM is also participating in World AG Expo, the world's largest outdoor agricultural fair in Tulare, California, for three days from February 14th to the 16th. At the fair, TYM states that it will be focusing on expanding its interactions and activities with local dealers.
A TYM official stated, "By unveiling the new T130 tractor for 2023 at NFMS, the trade show will serve as a bridgehead to promote one of the world's leading brand in agricultural machinery," adding, "We will focus building on the trust we have built through our 20-year long presence in the North American market and on securing integrated synergy, cross-selling tractor line-ups and expanding the brand experience for dealers and customers.”