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Press Corporate June 27, 2022

Branson's '2022 North American Dealers' Choice' tractor category for 3 consecutive years... Proven global market competitiveness

In the evaluation of the tractor sector, Branson recorded 5.11 points, which is higher than the average score of 4.67 points of the world's leading brands, proving once again the competitiveness of domestic agricultural machinery worldwide. In particular, the industry received high marks in the 'product/part availability' category, which refers to the normal supply capacity of products and parts, despite being placed in a production environment in which difficulties such as demand outstrips supply and soaring sea freight rates after the outbreak of the pandemic. drew attention.

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It also outperformed its competitors in the ‘Product Warranty Procedures and Payments’ category. In that prompt product repair procedures have a large impact on dealers' satisfaction, this proves strong competitiveness not only in product technology but also in sales procedures and service.

TYM expects that through integration with Kukje Machinery, not only product and technology competitiveness, but also service and parts supply will be further upgraded. In addition, based on the fact that North American subsidiaries, TYM-USA and Branson, started designing a facility investment of about $20 million (about 25.3 billion won) in Georgia, USA in May, expanding sales channels in the world market and stepping up as a global brand synergies are expected.

Meanwhile, '2022 North American Dealers' Choice' is a manufacturer satisfaction evaluation held annually by the North American Agricultural Machinery Dealers Association (EDA). This year, more than 2,500 dealers were evaluated, and John Deere, New Holland, and Kuboda, the world's largest comprehensive agricultural machinery brands, were evaluated along with Branson.

Hi-yong Kim, Chairman of TYM, said, “The fact that we have been selected as the No. 1 in North America Dealer’s Choice, a world-renowned global authority for three years in a row, is the result of the efforts of Kukje Machinery’s executives and staff who provided products and technological competitiveness that reflected customer needs and perfect services.” In the future, we plan to accelerate the expansion of the North American sales market by creating synergies through the brand integration of TYM and Kukje Machinery and by expanding our production facilities in Georgia.”

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