TYM North America Partners with 2021 World Series Champion Atlanta Braves
TYM North America, the North American division of the leading South Korean manufacturer of agricultural tractors, has announced its official partnership with Major League Baseball’s (MLB) Atlanta Braves. The North American division, which serves as the distribution arm of the firm, has proudly entered into a three-year partnership with the 2021 MLB World Series Champions to expand its marketing and promotional initiatives in 2023.
Through the partnership, TYM North America has secured a brand signage location on the left field wall of Truist Park, home of the Atlanta Braves. The stadium saw over 3.2 million fans visit during the 2022 regular season. Millions of additional baseball fans viewed games hosted at the ballpark by watching local or national television broadcasts.
“We are honored to be a part of the Atlanta Braves network, and we are proud to sponsor the team,” said TYM North America CEO Tony Bae.
TYM North America will also be highlighted on the Atlanta Braves Radio Network, which happens to be the largest radio network in professional sports. With over 170 stations in eight southern states, the team’s radio network brings Braves baseball to terrestrial airwaves across the south. This listenership will also be augmented by the 5.3 million unique annual listeners who tune in through in-home streaming devices.
“To say we are excited to be a part of the Braves network would be a massive understatement,” said CEO Dohoon Kim of TYM Corporation. “We look forward to working closely with their team in the years to come.”
As of Jan. 1, 2023, TYM USA and Branson Tractors have merged to become TYM North America. The merger has allowed the two companies to combine their respective product offerings and bolster TYM North America’s tractor line-up.
“We welcome TYM North America to Braves Country,” said Jim Allen, Atlanta Braves senior vice president of corporate and premium partnerships. “They are a leader in the tractor industry, and we are proud to have them on our team.”