Starting in 2020, TYM began strategically focusing on branding, making investments to deliver a cohesive and impactful brand experience. By seamlessly blending our core values of trust, reliability, and innovation into every interaction, we have solidified our position as a leading name in agricultural machinery. This dedication hasn’t gone unnoticed, with consecutive awards over the past four years underscoring our excellence in brand identity and messaging. From redefining creative content to creating immersive digital experiences, discover how TYM exemplifies the meaningful connections modern brands can build with their audiences.

Since establishing a technical partnership with John Deere in 1987, TYM has been delivering premium tractors from America’s leading agricultural solutions provider to the South Korean market. This year, TYM continues to introduce imported utility tractors that combine unmatched performance with refined precision. With TYM’s comprehensive services, test drive opportunities, expert maintenance, and the all-in-one TYM Plaza experience, farmers can now access the best of John Deere’s innovation and TYM’s trusted care.

• TYM Introduces an AI call-bot service that provides real-time contact information for the responsible department, enhancing the integrated Customer Care Center for elevated support
• Aiming to address a variety of general inquiries, including future talent recruitment and investor relations (IR), with the goal of expanding services to global clients and dealers
• Enhancing customer care with smart services, evolving from a simple call center to a 'contact center' that goes beyond basic operations to engage with customers

From November 6 to 10, TYM had the honor of participating in EIMA 2024, one of Europe’s largest agricultural machinery trade shows. Held at the Bologna Fiere exhibition center, this prestigious event brought together over 1,700 companies from 42 countries, showcasing cutting-edge innovations in agriculture across sprawling exhibition halls. It was the perfect stage for TYM to debut our flagship products, advanced solutions, and sustainability-focused initiatives.

In an effort to strengthen relationships with our North American dealer network and lay the foundation for sustained growth, TYM hosted the inaugural TYM Day for Top Performance Dealers, a six-day event that welcomed leading TYM tractor dealers from North America and shared future plans and vision for the brand. This event, held from October 27 to November 1, 2024, was a dynamic blend of workshops, networking, and experiences at TYM’s Iksan and Okcheon facilities in South Korea.

• From October 27 to November 1, TYM hosted 22 dealers from 11 North American dealerships recognized for outstanding sales and development potential
• The event featured test drives and evaluations at Iksan and Okcheon plants, along with a visit to the new headquarters to discuss global growth strategies and vision
• TYM aims to lead the global market by enhancing products and services, and building sustainable dealer partnerships

Curious about the future of virtual tractor experiences? If you've visited the TYM website, you're likely familiar with TYM 3D World. Our award-winning platform brings advanced technology to TYM products, offering an innovative virtual experience that lets you explore our tractors in immersive detail.