TYM and the Atlanta Braves: A winning partnership
Earlier this year, TYM North America announced an unprecedented partnership with the Atlanta Braves. This collaboration not only confirmed our commitment to supporting sports in the region but also represented a significant step in our mission to strengthen our presence across North America.
The announcement of this partnership closely followed the unveiling of TYM North America’s new Atlanta office. TYM has always played a big role in supporting local communities, and partnering with the Atlanta Braves underscores that commitment. By collaborating with one of baseball's most revered franchises, we aim to create engaging opportunities and memorable experiences for fans and customers.
This partnership signifies a union of two industry leaders. The Atlanta Braves, who won the World Series title in 2021, epitomize excellence, hard work, and the spirit of competition. Similarly, TYM, with our long-standing reputation for quality and innovation, mirrors these values in the tractor and equipment industry. TYM’s foray into Braves Country was welcomed by the Braves community. Jim Allen, Atlanta Braves senior vice president of corporate and premium partnerships, was quoted as saying "[TYM is] a leader in the tractor industry, and we are proud to have them on our team."
Throughout the 2023 season, we’ve engaged in numerous programs and brand activations, involving fans and promoting the spirit of the game. Starting with spring training this March, fans spotted TYM’s logo prominently displayed behind the home plate. TYM was also there as Ronald Acuña Jr. became the first player in the MLB to establish the unprecedented 40-70 Club, recording 40-plus homers and 70-plus steals in a single season.
In addition to the TYM brand becoming a prominent part of the Braves’ experience, we’ve also showcased our tractors around Truist Park so fans could get a better look at some of our most popular tractors. In fact, we even hosted a recent TYM dealer showcase for our new telematics-enabled T115 and T130 utility tractors at Truist Park!
Through our partnership with the Braves, TYM has gained a significant platform to display our wide range of products and services to audiences all over North America. This means not just showcasing to millions who tune in for games but also directly engaging with the thousands attending and participating in pre-game events at Truist Park. As a result, we’ve been able to connect with a diverse and engaged audience across the country.
As the Braves prepare for the next season, fans can expect to see TYM playing an active role on and off the field. Whether it's through on-field banners, community outreach programs, or special promotions, the partnership will continue to bring a lot of excitement and value for fans of the Braves and TYM. If you can’t make it to the next game at Truist Park, don’t worry. You can still explore TYM tractors from the comfort of your home through our immersive TYM World Online. To find out more about TYM tractors available in North America, visit our website tym.world, or get in touch with a TYM dealer near you.