TYM attends Sunbelt Ag Expo and Equip Exposition, North America's largest agricultural trade shows
- Overseas customers and distributors take notice of expanded product lineup and upgraded tractors in the 20 to 130 HP range.
- After integrating Branson into the TYM brand, TYM has introduced a newly enhanced product lineup to meet the diverse needs of the North American market.
- TYM seeks to provide more opportunities to meet and communicate directly with domestic and overseas customers.
TYM attended the two largest agricultural machinery exhibitions in North America and received enthusiastic responses from local customers.
TYM, a company specializing in agricultural machinery, reported on October 25th that it had attended Sunbelt Ag Expo in Moultrie, Georgia for three days from the 18th to the 20th and Equip Exposition in Louisville, KY for four days from the 18th to the 21st.
TYM, which successfully completed its integration with Kukje Machinery (Branson) on July 1, made its presence known at these exhibitions with the intention of announcing its status as a globally integrated brand. With the renewed product lineup attracting the attention of many overseas buyers and consumers, TYM has ensured that its 320 dealers worldwide can remain highly competitive.
In North America, TYM introduced a more robust tractor lineup ranging from 20 to 130 horsepower to meet the diverse needs of customers across the region. In particular, TYM focused on promoting tractors in the higher 63-130 horsepower range. This focus keeps in line with the North American market trend where demand for high-power tractors continues to increase due to their advantages in raising grain production.
The T130 tractor, scheduled to be released in 2023, was also unveiled. The T130 tractor touts a sophisticated design, powerful performance and premium convenience features. In addition to its remote start/stop capabilities, the T130 is equipped with telematics functionality that allow the operator to manage vehicle information such as fault reports, work logs, and vehicle consumables.
Furthermore, TYM also unveiled its mid to long-term vision and plans to focus on improving customer satisfaction by increasing the supply of parts and improving customer services. Correspondingly, it received positive reviews for its displays of replacement parts such as filters. In November, TYM will also exhibit at SIMA Paris, the world's largest exhibition for the agricultural sector, and at KIEMSTA 2022, Korea’s largest agricultural exhibition, to further promote the excellence and innovativeness of TYM products.
A TYM official stated, "The two North American exhibitions that we attended were opportunities to promote TYM's status as a leading global agricultural machinery brand. TYM was the best rated tractor manufacturer by North American dealers this year in dealer satisfaction surveys, and we will continue to expand opportunities to communicate directly with domestic and overseas consumers."