Taking place from November 6 to 10 at the Fiera Di Bologna, TYM is the only domestic agricultural machinery company to participate directly in EIMA 2024. Alongside Germany's 'Agritechnica', France's 'SIMA', and the US 'Louisville Farm Machinery Show', EIMA is recognized as one of the world’s top four agricultural machinery exhibitions, featuring over 1,950 companies from 50 countries showcasing the latest products and technologies in agriculture.

TYM will present a range of tractors from small to large at their booth located in Hall 19 A/1 of the Bologna Fiera Exhibition Center. Key products include the new large tractor ‘T115’, the ‘T130’ slated for release in the European market next year, and the series 4 models ‘T68’ and ‘T78’ launched last year. Each product is equipped with region-specific accessories and implements.

Additionally, the booth features a ‘MYTYM’ area where visitors can experience telematics and autonomous driving firsthand, along with the agricultural machinery-specific autonomous driving kit ‘AgDICt’ A series, developed by advanced agricultural equipment technology company TYMICT, led by CEO Kim Sowon. This initiative aims to showcase TYM’s proprietary technology, garnering positive responses from potential European customers and local visitors. Visitors will also find spaces providing information on TYM’s genuine parts and kits, alongside zones for experiencing the TYM brand, event zones, and merchandise areas offering enjoyable experiences.

TYM will also promote the European subsidiary expected to begin operations in 2025. To increase market share in the expanding European market, a consolidated European subsidiary will be established to serve as a parts center and service training infrastructure, accelerating market expansion. During the exhibition, TYM will conduct a conference for Italian dealers to maximize brand exposure.

Meanwhile, TYM is committed to aggressively targeting the European market by developing orchard tractors tailored to local needs and enhancing strategic alliances with regional implement brands to provide specialized implement solutions. By launching a new 130-horsepower product line, TYM aims to support growing agricultural demands and supply telematics as a standard feature, offering knowledge-based services through product smartification. Simultaneously, TYM plans to expand the application of Level 2 autonomous driving technology to both domestic and foreign products, delivering economical and efficient agricultural solution services.

Kim Ho-gyeom, Head of TYM's Global Business Division, stated, “We have been working towards achieving a market share of 10% in all key European countries by strengthening new product development and dealer networks. Through participation in EIMA and dealer meetings, we will reinforce detailed regional strategies. With a lineup of products capable of telematics and autonomous driving up to 130 horsepower, we plan to focus on large horsepower sales next year, promoting the TYM brand through regional dealer meetings, product launch events, and field demonstration events.”