Strengthening our digital presence
This year, TYM made significant strides in enhancing our digital presence, introducing new tools and platforms to better serve our community. One of the highlights was the launch of new websites tailored for our commercial customers and corporate audience, available in multiple regions and languages. Our websites not only offer an intuitive, user-friendly experience but have also received several recent accolades for excellence in digital branding and content. With our new websites, it’s easier than ever to explore the TYM product lineup, access services, and keep up with company updates.
Additionally, we unveiled exciting new features for TYM 3D World, the immersive component of our digital experience. Visitors to the TYM website can now view detailed specs for each product and explore how TYM tractors perform in diverse environments. From dense forests to manicured lawns, these updates allow users to visualize real-world applications, showcasing how TYM tractors can help tackle challenges.
Expanding our global footprint
While our digital efforts flourished, our physical presence expanded significantly this year as well. We moved our headquarters to a state-of-the-art facility in the vibrant neighborhood of Yongsan, Seoul, providing an enhanced workspace to support our growing operations. The opening of the first TYM Plaza in Cheorwon marked a new chapter in customer service, offering a multi-facility hub designed for top-tier service and support. We also welcomed our top North American dealers to South Korea for the inaugural Top Dealers Meeting. This event not only strengthened relationships but provided an opportunity to showcase our facilities and share our vision for the future.
In Europe, we established TYM Europe B.V. in the Netherlands, a strategic move to enhance our market penetration and better serve our European customers. Across the Atlantic, the TYM Northeast Campus opened its doors in Bloomsburg, Pennsylvania. This new campus is a testament to our dedication to the North American market, which remains our largest overseas market. By establishing a strong presence in the Northeastern United States, we’ve bolstered logistics capabilities and expanded our reach in this key region for TYM tractors.
Innovating with new products
This year saw the introduction of several new models that further solidify TYM’s reputation for innovation and versatility. Among the highlights were the T70, the CNG-powered T6092, the international model of T115, along with the T4058P and T3025, which debuted at this year’s Equip Expo. These products reflect our commitment to providing solutions for a diverse range of agricultural and commercial applications.
Our participation in global trade shows like the Sunbelt Ag Expo, Equip Expo, KIEMSTA, and EIMA allowed us to showcase these products to a wider audience. These events provided a platform to connect with customers, demonstrate our latest innovations, and gather valuable feedback that will shape the future of TYM products.
Continuing our commitment to ESG
At TYM, our dedication to sustainability and community support remained a cornerstone of our corporate efforts in 2024. This year, we continued our ESG initiatives by donating tractors to Ukraine and providing vital support to farmers and communities in need. Additionally, we worked closely with the Uzbeki government to develop the CNG-powered T6092 tractors, aligning with global efforts to reduce carbon emissions and promote clean energy. Within our organization, we introduced a groundbreaking childbirth incentive for our employees to help address South Korea's low birth rate. Together, these efforts reflect TYM's commitment to contribute to a better, more sustainable world. As we look ahead, we remain steadfast in our commitment to making a positive impact through innovation and corporate responsibility.
Looking ahead to 2025
As 2024 comes to a close, we celebrate the milestones we’ve achieved and the foundation we’ve built for a promising 2025. From digital innovations and global expansions to new product launches and ESG efforts, this year has been a testament to the dedication and ingenuity of the TYM team. Thank you to our customers, partners, and employees for being an integral part of this journey. Here’s to an even more successful 2025!